Quirky Japanese clothing brand Uniqlo has just unveiled one of the new faces of its new campaign, sprightly 64-year-old Oscar winner Susan Sarandon.
Whilst most 64 year-olds are gearing up for retirement, Sarandon is embarking on a new career, whilst helping to break the mould for fashion brand campaigns.
And she is not the only one. Academy Award Nominee Julianne Moore (above), now 50, has been cast as the face of Talbots for their 2011 campaign. Fresh-faced teenage model Georgia Jagger is up against Kristen McMenamy (below left) and Stella Tennant (below right), aged 46 and 40 respectively, at this year’s British Fashion Awards for the coveted prize of Model of the Year.
Models in their 30s, 40s and 50s are dominating the covers, campaigns and catwalks of some of the biggest fashion labels and appear to have more pulling power than their teenage contemporaries.
Of all the fashion houses, it appears that Chanel is taking the most advantage of
these ‘golden girls’, casting 38 year-old model/actress Vanessa Paradis (below) as the face of their new ‘Coco Rouge’ lipsticks. Both McMenamy and Tennant strutted their stuff at the
spring/summer Chanel Haute Couture show earlier this year.
It appears as if the old gang is back together too with 80s supermodels Christy Turlington, Elle Macpherson and Cindy Crawford still putting the new girls to shame by nabbing many of the most sought after campaigns. Luis Vuitton comes to mind.
However, if there is one name that should have every young aspiring model quaking in their boots it is Carmen Dell'Orefice (right). With a career spanning over six decades, Dell’Orefice began modelling at the tender age of 15 and is still one of the youngest Vogue cover stars, gracing its cover at just 16.
Now that she has reached the grand age of 80, Dell’Orefice is still stunning and still modelling having just received an honorary doctorate from the University of the Arts London in recognition of her services to fashion.
With more and more ‘mature’ actresses and models being chosen to front fashion campaigns. These days the phrase ‘age before beauty’ has never been less appropriate.