EA is anti-consumer. They started the online pass. They monetize cheats. They sell in-game equipment. They keep items exclusive to pre-orders. They release downloadable content on day one. They sell leveling to imbalance online play. One generation ago, we had none of it.
The fight for digital supremacy heats up as EA has announced they will not be putting Battlefield 3 on Steam. The sure-to-be multi-million seller has been slated instead for EA's own recently created Origin service.
An EA game with a $10 online pass option? Who woulda thunk it? Well, anyone paying attention actually, the uber-hyped first-person shooter franchise probably set to be saddled with the dreaded "Project $10" upon release.