EA is anti-consumer. They started the online pass. They monetize cheats. They sell in-game equipment. They keep items exclusive to pre-orders. They release downloadable content on day one. They sell leveling to imbalance online play. One generation ago, we had none of it.
Sony has begun the slow process of transferring all of their major first-party titles into online pass editions. The sure to be multi-million selling Uncharted 3, Sony's "Buy our system!" seller of the holidays 201, will be infused with a $10 online pass.
The first Passport title on Xbox 360 was supposed to be Driver: San Francisco, a revitalized franchise entry with lofty expectations. Due to a printing error, the Xbox 360 version is missing four additional digits necessary for this to actually work.
An EA game with a $10 online pass option? Who woulda thunk it? Well, anyone paying attention actually, the uber-hyped first-person shooter franchise probably set to be saddled with the dreaded "Project $10" upon release.
Prolific game publisher/developer UbiSoft, one of the largest in the world, is jumping in with their variation of the online pass. Beginning with their attempt to revitalize the previously dormant open-world franchise Driver: San Francisco, high profile titles from the company will utilize the pass.