Physical copies of the latest Deux Ex RPG/shooter for PC come with a code to play a version of the game via OnLive. GameStop however finds that they're selling a product that is competitive, and is opening said games to remove the promo codes.
The fight for digital supremacy heats up as EA has announced they will not be putting Battlefield 3 on Steam. The sure-to-be multi-million seller has been slated instead for EA's own recently created Origin service.
Valve recently opened up Team Fortress 2 to everyone, inviting all to come in and play for free as opposed to the paid experience it was before. In an odd twist, those that have been plugging away with their paid copies for years have begun rejecting the newcomers
Electronic Arts has opened the doors of a new digital distribution label titled Origin, a name borrowed from a fantastic, long-running PC development team. The service is aimed at the PC only, EA either trying to avoid the cemented Steam platform that dominates the digital PC universe, or attempting to cut into their share of the digital-only profits.