It looks like Adam Levine isn’t the only one mad at MTV. After Levine’s vituperous tweet last Saturday, venting, “The VMA’s. The one day a year when MTV pretends to still care about music. I’m drawing a line in the sand. F**k you VMA’s."
A half-hour later MTV tweeted back, “So, you'll be tuning in at 9 tomorrow, right? By the way, you get bonus points if you twitpic your 2004 moonman!” [The year Maroon 5 won for their song "This Love.”]
What first looked like Levine’s commercial suicide note has turned out to be the beginning of a ground swell since now Bon Iver’s Justin Vernon has gotten into the act yesterday, venting on the Bon Iver Blog in a post he called “[S]ome shit I just gotta say (from last night).”
rather heartfelt yet stinging post he asks: “Didn’t MTV
lose the fight against themselves? Didn’t Rock ’n’ Roll STOP? Why are the lights
so bright? isn’t our talent as artists enough? Why do we try SO hard? Does a
moonman mean what it did back then? Should we feel pumped when we get one?
Should our mom’s cry? I am not even thinking about it that hard.
seriously. Why are we waving around so much? Why do we NEED this shit so bad?
Why don’t we just have MUSIC? DO music? soul? I don’t know. I don’t mean to
criticize. Anyone. Actually. Except for MTV. You might have had a very large
opportunity to be stabilize your self as a global presence of culture and art
about 15 years ago and you f*cked the dog.”
Neither Bon Iver nor Maroon 5 were up for any awards this year, and I’m not sure that’s the point, unless I’m really naïve. How did they used to phrase it? I Want My MTV. Better said today: “I Want My MTV Back.”
On a separate tip, Maroon 5 will now have their own Snapple Drink. Almost as significant as getting your own Ben & Jerry’s flavor, the beverage company is about to unleash a drink named after their 2004 “She Will Be Loved.” Called “Tea Will Be Loved,“ each of the five bandmembers selected one ingredient for the signature blend.
Levine explained, “We traded in our instruments for lab coats and had the opportunity to take over the Snapple lab to craft our own tea. After lots of taste-testing, we each chose our favorite flavor and combined them to create Snapple Tea Will Be Loved to benefit Feeding America. We love it, and we’re excited for our fans to try it.”
The bottle will also contain specially marked caps containing real facts about the band. Things like: Yes, Adam Levine still talks to Jane, from Songs About Jane, and Maroon 5 really do like Gavin DeGraw. As for their special concoction The 5's brew is comprised of green tea, pomegranates and blackberries, and will be available for limited-release beginning on September 1.