Doug Harris (Gad) has a hot, sexy fiancé (Kaley Cuoco-Sweeting) but no close male friends of his own. If it isn’t bad enough that Doug frets over whether Gretchen is out of his league, she has a large number of bridesmaids already lined up. He catches wind of the so-called “wedding ringer,” Jimmy Callahan, who sells his services as a professional, made-to-order “best man.” Never mind that inevitably people around town would start recognizing this one guy showing up under different names at dozens of weddings. That kind of simple logic would spoil the premise. Doug hires Jimmy and dubs his Bic Mitchum (the fictional name he once supplied Gretchen when she wanted to know about his best friend).
Predictable hardly begins to describe what follows. Perhaps Jimmy/Bic will slowly come to realize that he, like Doug, has no true friends of his own. Perhaps Doug will realize, with Jimmy’s help, Gretchen isn’t that into him after all. Maybe someone in Gretchen’s family, such as sister Allison (Olivia Thirlby), will begin to catch on to Jimmy and Doug’s rouse. Along the way, there are winks and nods to things like E.T., The Usual Suspects, TV’s Lost (thanks to the presence of Jorge Garcia), and a little material borrowed from Hitch. A forced “outrageous” gag involving a dog getting lockjaw after biting someone’s penis not only the misses the mark, it’s stretched into an overly long set piece.
It’s honestly not all bad though. The main cast is very funny, with Hart and Gad exhibiting great natural chemistry. The funniest stuff is the most the subtle, including the scene in which Gretchen meets her fiancé’s seven groomsmen (“That’s the strangest bunch of guys I’ve ever seen”). Director and co-screenwriter Jeremy Garelick throws in a handful of belly laughs that keep the movie from being a washout. But it could’ve been so much more had it backed off on the pseudo-edgy stuff (including Doug’s grandma, played by Cloris Leachman, being set on fire) and focused strictly on the characters and their relationships.
The DVD contains a making-of featurette, “Going to the Chapel of Love,” plus select-scene commentary by director Jeremy Garelick and star Josh Gad. Exclusive to the Blu-ray are 15 deleted scenes, five outtake reels, “Line-o-Rama,” and an Aloe Blacc music video.