To promote this initiative, Activision has released a new series of limited edition Skylanders SuperChargers toys that are blue and white to reflect Autism Speaks’ official colors. These 'Power Blue' Skylanders SuperChargers include Splat and Trigger Happy and their associated SuperCharger vehicles Splatter Splasher and Gold Rusher. These toys are out now in the United States and Europe and will be released 1 April in Canada.
"Autism affects one in every 42 boys and one in 68 children in the U.S," said Peter Morton, vice president of Corporate Development at Autism Speaks, in a press release. "We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families. This year’s Light it up Blue campaign for World Autism Awareness Day marks our first alliance with a video game and toy, and we couldn’t be more excited."
In addition to releasing special toys, Activision Blizzard, Inc. has also announced that its subsidiary, Activision Publishing, Inc., is launching an employee education and employee-donation matching programs in connection with Autism Awareness Month.
"Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum," says Josh Taub, senior vice president of Skylanders Product Management, Activision. "The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right."
More information on Autism Speaks can be found on their website here.