Now GameStop is entering the "we're sorry" phase, sending out an e-mail to customers who purchased the title on PC, and offering up a compensation package that is wholly unexpected. Consumers who picked the title up minus the code can head to their local store with the e-mail (and receipt) to recieve a $50 gift card and a coupon for "Buy 2 Get 1 Free" used games.
The gesture of goodwill is a loose admittance they screwed up without actually admitting they did anything wrong. The debacle should have been contained behind the scenes with Square Enix, not on the store shelves leaving employees in a bad light.
The deal is more than adequate regardless of their errant actions, especially since the OnLive coupon would have only secured another copy of the same game, just in a different format. Now with the coupon, it's tantamount to a completely free game, and on GameStop's dime. That's a generous kiss-and-make-up effort.