Yesterday, amidst a storm of hype, Target debuted their Missoni for Target line. And people - it was insane. Stores were sold out in minutes! People were jerking clothes from the hands of others! The Target website crashed!
The luxury Italian knitwear designer, which usually sells pieces priced anywhere from $595 to $1500, partnered with Target to bring a 400-piece line of affordable clothes, luggage, bikes and housewares to the common folk.
Being one of those commoners, I hastily clicked over to the Target website to discover what the hype was all about - obviously if it's causing such pandimonium, it's got to be good! - only to be left in utter confusion.
Whilst true fashionistas will roll their eyes, I've got to say it: What, exactly, is so great about a bunch of colorful zig-zags? Not only do my eyes hurt, but I'm slowly becoming hypnotized by the nauseating array of jumbled patterns and ill-matched colors. Behold:
Rock on, Mr. Rogers!
After been visually assaulted by Missoni, I commend the marketing and public relations professionals who promoted the launch of this line. Kudos on creating so much build up and hype that shoppers forgot to care about what they were buying, and instead flash-mobbed Target in the hopes of coming out with anything Missoni. Color me impressed, if not still dazed and confused.
Ok, haters. Time to hate! Tell me why I'm a fashion noob for not giving any women black eyes over a Missoni jumpsuit.