Ah, Business Ethics, Didn't We Sell that to The Chinese?

Leo Burnett was an advertising man; funny job for a man who had ethics down to a science...

By , Columnist

Leo was my boss — but he was dead. In a new business pitch, long after his passing, a competitor complained, "They showed this film of Leo — and he was dead. I still couldn't beat him."

And there's an idea here. Watch the video below. There's an idea about doing whatever it is that you do better than anyone else. Plumber? Psychotherapist? Stockbroker? How good are you? Are you the best? Or do you strive to be? Substitute your business lingo for whatever Leo says are his job titles.

Leo's speech is called "When to Take My Name Off the Door." It's a speech that Steve Jobs might give to keep Apple from pursuing pablum for a buck when he's gone.

Pardon me for being mawkish, but I love this idea, and this video.The Burnett company sent me to Asia in 1995, and if there were no Leo, I wouldn't have understood, or traveled at all.

Leo was spared a rotisserie demise by my management selling the whole company to the French. Vive la France! Somebody has to save America.

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David has spent most of his career in advertising. That alone should call his writing skills into question. David currently writes the Wild Wild East Dailies from Saigon but has trouble seeing the forest for the trees because it's a jungle out there.

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