Images are courtesy of Activision.
Video game publisher Activision has partnered with PepsiCo to get players of its upcoming title, Call of Duty: Advanced Warfare, to ‘Fuel Up for Battle’ on Mountain Dew and Doritos.
The promotion will allow US-based players of the latest game in the Call of Duty series to collect codes from specially-marked bottles of Mountain Dew and bags of Dorito chips. Codes have to be entered online at at DewandDoritos.com. They can be exchanged for high-tech gear that can be used in the game, such as an advanced exoskeleton, heavy vest kit, helmets, goggles and boots. This gear will be offered exclusively under the promotion until February 15, 2015.
“We’re thrilled to bring together with Call of Duty such iconic brands as Mountain Dew and Doritos in a compelling and fun way that benefits both of our respective communities,” said Ashley Maidy, vice president of licensing and partnerships, Activision Publishing, Inc., in a press release. “So, with the exclusive in-game gear waiting for DEW and Doritos consumers, gamers just need to fuel-up and login.”
Players will be able to collect their gear through the 'Supply Drops' feature that will be introduced with the game. Codes can also be used to unlock double XP and rapid supply rewards. In addition, each code entered will give players a chance of winning an Xbox One.
“As in-game experiences evolve, the DEW and Doritos brands are constantly looking for ways to bring those cutting-edge ideas to life offline through unique promotions and exclusive opportunities for our fans,” said Greg Lyons, vice president of marketing, Mountain Dew. “As a brand with an endemic gaming heritage, we are excited to be able to offer this massive gaming community unique access to Call of Duty: Advanced Warfare’s next generation ‘Supply Drop’ platform.”
The promotion begins on October 6 with the release of the branded Dew and Doritos products. Codes will come on specially marked 3.375 oz. bags of Nacho Cheese, Cool Ranch, Spicy Nacho and Dinamita Chile Limon flavored chips and bottles of Mtn Dew Game Fuel Citrus Cherry and the new Mtn Dew Game Fuel Lemonade.
Call of Duty: Advanced Warfare will be released for Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360 and Xbox One on November 4.